Task 7- Planning the web pages
Task 7- Planning the web pages
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Old spice analysis
Old spice analysis- Old Spice is recognised as an American brand, which initiated in the 1930s. The brand can be seen selling and promoting men specialised grooming products like soaps, deodorants, and shampoos etc. In this specific advertisement, Old Spice brand ambassador ‘Isaiah Mustafa’ can be seen featured embedded in a fantasy, fictitious environment. The idea of implementing these ‘unconventional’ aspects can be seen portraying mixed meanings and ideologies. The first type of ideology which is apparent through this advertisement is Butler’s ideology of gender performativity. In this ideology, Butler believes that gender roles are socially constructed through the way we perform and not the gender we were born in. Gender construction can be hugely defined in society, as if a girl acts in a certain manner, society becomes naturalised in defining a women to be feminine. This can be evident through the Old Spice advert, as Isaiah Mustafa is defined as playing a role of a hyper-m...
Task 2- Advert analysis and semiotics
The denotation of the 'Brilliant Broom 900' ad is the broom. This is because; we are trying to persuade viewers to buy our product in order to help those lead better lifestyles. The ‘Brilliant Broom 900’ is a versatile and resourceful product as; the broom is not limited to perform one job. This is because the 'Brilliant Broom 900' can be used for exercise, cleaning dirt off from the carpet and help save money financially as it cost 99p. The multi-purpose broom is noiseless and doesn’t irritate anyone who is sensitive to noises. The type of shots that were used during the ad was long shot to capture the product we wanted to sell. By doing the long shot, viewers are able to see the product dimensions more clearly and the aesthetics of the product. Throughout the ad, a demonstration was done to show to the viewers on how to use the product in numerous ways e.g. cleaning dirt from the floor, or for exercise uses. We decided to demonstrate with a packet of crisp as; crisps ...
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