Task 9- Final statement of intent

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Old spice analysis

Old spice analysis- Old Spice is recognised as an American brand, which initiated in the 1930s. The brand can be seen selling and promoting men specialised grooming products like soaps, deodorants, and shampoos etc. In this specific advertisement, Old Spice brand ambassador ‘Isaiah Mustafa’ can be seen featured embedded in a fantasy, fictitious environment. The idea of implementing these ‘unconventional’ aspects can be seen portraying mixed meanings and ideologies. The first type of ideology which is apparent through this advertisement is Butler’s ideology of gender performativity. In this ideology, Butler believes that gender roles are socially constructed through the way we perform and not the gender we were born in. Gender construction can be hugely defined in society, as if a girl acts in a certain manner, society becomes naturalised in defining a women to be feminine. This can be evident through the Old Spice advert, as Isaiah Mustafa is defined as playing a role of a hyper-m...
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Task 2- Audience profile (2)

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Task 2- Audience profile-  Describe your audience?- -My fashion magazine will be themed around the concept of street style fashion hence; I will produce a fashion magazine which will be intended at 16-25 year old. The reason why I have selected to specifically aim at the youth is because, I believe that street style fashion is something is which the youth can adapt and turn into their individual style. My fashion magazine will be specifically aimed at women because, I want to construct an in-depth content featuring clothing styles +tips which could be beneficial and vital for a women to know. If I include men within my fashion magazine, my content might have to be limited in order to fit both genders in, which I don't want to do. The social grading of my magazine will be aimed at the youth with a social grading of B, C1, and C2 as, in my fashion magazine I am going to include content which offers quality clothing alongside makeup. The content which is shown in my magazine will diff...
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