The news industry

The news industry

Write a blog post about how and why you consume news-

-I consume news by reading articles online when I have spare time. These sites mainly include Daily mail, MSN, and BBC news etc. The reason why I visit these news site is, they are free and shows news which are different and not similar to each other.I find reading news online easier as, when you type a specific subject a list of articles comes up quickly. I sometimes consume the news from the TV which is rare but, majority of the time I use my phone to get the news as, some phones have built in news app which keeps you updated of what is going on all around the world. News which are consumed online are effective as, you can be selective in what you want to read while, newspapers aren't as you have to read in what the company printed out. I only read the news about one or two times in a week just so I can keep updated in what is going on around me. My family members including me don't buy newspapers as, we can access news in numerous ways. Buying newspapers can be a waste of money as, free news can be read online without having to physically read it. The reason why I consume news is, it tells me what is happening in different parts of the country. Without reading the news, I won't know what is happening and be unaware of certain things. I don't really read non-news site as, I rather read a variety of news stories from a news site. This is because when I read news, I like to read a variety of different news as the headline might seem intriguing.

Task- Pros and cons 

Statement-	Pros-	Cons-
-Hire more journalists to cover a bigger range of events	-If journalists are hired to cover a bigger range of events, more news content and stories will be published so consumers can read it. -The more journalists you have to cover a bigger range of events, the easier it is for the journalists to find information and write about them. -The company would get recognized more as, journalists are producing news content which might have more interesting information that other news companies.	-Hiring journalists are expensive. -If the company itself doesn't create much profit from the newspapers that they are selling, the company might fail to pay the journalists to work longer. -Can cause other news companies to compete with you by, hiring more experienced journalists.
-Put more 'sponsored content' online and in your paper  (BEST)	-Consumers might not realise that the journalists are advertising their newspaper as, it has been disguised to look like another media content. This means that consumers are more likely to read the news content.	-'Sponsored content' such as native advertising can be expensive therefore loads of money is required. -Consumers might dislike the new format of 'sponsored content'. This can cause consumers to comp -People might think 'sponsored content' can ruin the old traditional method of presenting the news. This might raise questions like 'what is the news now?'.
-Sack journalists	-Money is saved as, less journalists are being paid to do the work. -Newspaper companies can work more systematically as, having too much journalists can be hard to handle.	-The workload of creating the article in the newspaper will increase as, less journalists will be there to type up the article. -Will be harder to write the article as, the company would have less support system and expertise from the journalists which got fired. -If journalists are sacked from a renowned news company, this news can go viral which can potentially ruin the company's reputation. This is because, some news companies sack journalists as they can't pay them or they don't want them. This can be seen as an useless excuse.
-Make journalists tweet more	-If journalist tweet, it is for free. This means that, people who have social media can interact in what is going on in the news at a different social media platforms. -Consumers can have a greater interaction about the news online this means that, everyone is able to share, tweet and tag their comments about the news which interests them. -The news company can be well-known online if consumers follow them. This can build a higher reputation for the company.	-Some consumers might not care about the tweets as, it can get boring overtime. Journalists have to be clever if they really want to interact with consumers online. -Journalists have to careful in what they tweet about the news. This is because if they say something wrong, loads of people would get angry which can go viral for all the wrong reasons.
-Make journalists write about celebrities more	-Younger demographic groups might be interested in news about celebrities as, some celebrities are role models for them. By having the whole newspaper about them, people don't have to research further about celebrities as, it is printed out on the newspaper. -Provide eye-catching, intriguing stories for consumers to read.	-People who aren't interested in celebrities might feel the journalists are being biased and only focusing on well-known, high-paid people. -Consumers might think the journalist are being neglectful in what happens in other parts of the country e.g. earthquake, hurricane, floods etc. -Celebrities might feel annoyed as, they might want some privacy in their life. -Consumers might think celebrities are getting too much recognition for little things that they do. This can change the concept of 'news' in a negative way as, other people who deserves the spotlight don't get recognized for it.
-Increase cost of paper	-The news company earns more money if they increase the price. -If the newspaper costs rises, there can be potential competitions with other newspaper companies who sell it for a higher price.	-Less consumers might stop purchasing the newspapers as, the price increased. This can effect the company's overall profit that they earn every year.  -Consumers might find it useless to increase the price as, newspapers can be found online and seen on the TV for free.
-Put up 'paywall'	-The offers which news companies put in their own sites can be beneficial to other users. This is because, some consumers are willing to buy the offers as they want to read the news. -Money is created as, consumers can't read the whole content of the article without signing up to the site. Once consumers sign in, there is a list of deals which can be brought.	-Consumers might not want to pay as, there are other free news companies all around the world. -The same news stories can be seen in another website so, consumers might be thinking why should I pay if I found the same news article in another website for free. -Consumers might feel annoyed and therefore, not read news from websites which have paywall.
-Ask readers to write more stories (for free) (WORST)	-If consumers get involved, the journalist doesn't have to work to hard to produce news content. -People will start to trust and build loyalty towards the company as, the news in written from the consumer's perspective and not the company itself. -Writing stories for free, can help people who want to take on the career aspect of writing a newspaper when they are older.	-Readers might write false, misleading things in the article which can provoke consumers to complain to the news company. -Writing articles in newspapers can be a tiring job for the reader as, you have to collect reliable information yourself. -Readers can be unexperienced and not produce stories which are interesting for consumers to read.
-Shut down your paper (go online only) (BEST)	-Less money would be wasted as, sometimes masses of newspapers are printed but consumers don't purchase them. -If the company shut down the newspapers and go online this would be proven to be successful as, the company can reach the audience more quicker through different social media platforms. -As the use of internet increases, newspaper companies are starting to go online. This would benefit many consumers as, they use their phones everyday if they want to find something out.	-Consumers might take a while to realize that the newspaper company went online unless, loads of money has been wasted to advertise the company. -Some demographic groups which are aged between 65 years and above, might not know how to use a computer. This can be a potential problem as, they won't be able to access the news through the newspaper. -
-Decrease price of newspaper (or make it free)	-More consumers will read the newspaper as, it is free and accessible for everyone. -The newspapers won't be wasted as, consumers will read it. This means that, the money wasted to print the newspaper is indeed saved and not wasted. -Older demographic groups and other consumers who can't access the internet, can read the newspaper for free by picking it up in the store.	-The news company will suffer a decline of making money as, the price has been reduced to an extent so consumers can purchase the newspaper. -Majority of the population can access news content from their phones or the internet. This means that, the company is still losing consumers.