Sadia's blog

Media AS / A1 Textual Analysis Table- Moving Image 'This Girl Can: Phenomenal women' Denotation / what can be seen Connotation / what is the meaning? Representation Camera- angle, size and movement -Bird's eye view -Low angle -Zoom in -Eye level -Track -Depth of field -A bird’s eye view was taken at the end of the advertisement where all the women came together. This can show the strong unity and diversity of the programme as, it represents all of them as one and equal.  - A low angle was used to present women as being dominant and superior within society. This is important as, the main concept of the campaign is to challenge the negative stereotypes which are made against women. ‘This Girl Can’ is trying to target females who don’t get active because, they are afraid to get judged within society.  -A zoom in was used to show the mother embracing her baby. The fact that the mother is contented can be a sense of accomplishment as; she went through all the discomfort of

Media AS / A1 Textual Analysis Table- Moving Image 'This Girl Can: Phenomenal women' Denotation / what can be seen Connotation / what is the meaning? Representation Camera- angle, size and movement -Bird's eye view -Low angle -Zoom in -Eye level -Track -Depth of field -A bird’s eye view was taken at the end of the advertisement where all the women came together. This can show the strong unity and diversity of the programme as, it represents all of them as one and equal.  - A low angle was used to present women as being dominant and superior within society. This is important as, the main concept of the campaign is to challenge the negative stereotypes which are made against women. ‘This Girl Can’ is trying to target females who don’t get active because, they are afraid to get judged within society.  -A zoom in was used to show the mother embracing her baby. The fact that

Key terms- User generated content (UGC)- The consumer is also making the media. -The content is created by the audience/fans who are unpaid e.g. bloggers, Pinterest, YouTubers etc. What is UGC? -Content made by non-professionals (social media posts, blogs, Pinterest etc.) Shareable content-   When consumers are able to share their media content worldwide. Pro-sumer- We are no longer 'simply' consumers- we produce our own content. Web 2.0- The internet is more interactive and a tool to communicate with other people. Participatory culture- -It is the opposite of consumer culture- in other words a culture in which private individuals (the public) do not act as consumers only, but also as contributors or producers (prosumers). Collective intelligence- -This is a concept (used by media theorist Henry Jenkins) that proposes that 'Nobody know everything. We all know something. Therefore together we can know everything (or nearly everything....)' -This is a part of 'par

Key terms- User generated content (UGC)- The consumer is also making the media. -The content is created by the audience/fans who are unpaid e.g. bloggers, Pinterest, YouTubers etc. What is UGC? -Content made by non-professionals (social media posts, blogs, Pinterest etc.) Shareable content-   When consumers are able to share their media content worldwide. Pro-sumer- We are no longer 'simply' consumers- we produce our own content. Web 2.0- The internet is more interactive and a tool to communicate with other people. Participatory culture- -It is the opposite of consumer culture- in other words a culture in which private individuals (the public) do not act as consumers only, but also as contributors or producers (prosumers). Collective intelligence- -This is a concept (used by media theorist Henry Jenkins) that proposes that 'Nobody know everything. We all know something. Therefore together we can know everything (or nearly everything....)' -This is

Different types of readings- Preferred reading- Is when the audience responds to the product in the way the producers want them to. Negotiated reading- Is when a member of the audience partially agrees to the content of the media. Oppositional reading- Is when a member of the audience is in complete disagreement with the product's message or content. Modes of address -Direct -Speaking to the viewer directly -Using 'you' or 'your' (but not always) -Reinforces preferred reading -Indirect -More 'objective' speech -Authoritative -Speaking with authority -It's speaking to you from above with status -Familiar -More chatty, friendly mode of address Task 4- Come up with 4 slogans- Direct- 'Your health is in your hands' Indirect- 'This drink is 100% organic' Authoritative-   'This drink is packed with a lot of energy' Familiar- 'Why don't you check this cool drink out? This is Abuse- would you stop yourself? -During the adve

Different types of readings- Preferred reading- Is when the audience responds to the product in the way the producers want them to. Negotiated reading- Is when a member of the audience partially agrees to the content of the media. Oppositional reading- Is when a member of the audience is in complete disagreement with the product's message or content. Modes of address -Direct -Speaking to the viewer directly -Using 'you' or 'your' (but not always) -Reinforces preferred reading -Indirect -More 'objective' speech -Authoritative -Speaking with authority -It's speaking to you from above with status -Familiar -More chatty, friendly mode of address Task 4- Come up with 4 slogans- Direct- 'Your health is in your hands' Indirect- 'This drink is 100% organic' Authoritative-   'This drink is packed with a lot of energy' Familiar- 'Why don't you check this cool drink out? This i

Compare how media language is used in the construction of gender in two print advertisements for fragrances. The two fragrance advertisements that I will be deeply analysing is, Beyoncé’s ‘Heat’ perfume advertisement and Calvin Klein advertisement called ‘Reveal’. I chose these two advertisements because they are both very successful branded perfume, and are highly recognized protagonist by the modern society. Both advertisements reinforce gender stereotype and enforces some law of patriarchy in different ways. In my essay, I will explore how gender is established in the modern society by comparing the two advertisements together. My essay would end with a brief conclusion which summaries my thoughts and opinions on gender.   Fragrance advertisement 1- Beyoncé 'Heat' In today's society, there are numerous dominant ideologies which can be clearly seen by analysing both adverts in depth. Gender across both adverts is important as, many people associate certain beliefs within