Task 3- Changing platforms, advertising and audiences

https://www.theguardian.com/media-network/2015/jun/22/30-second-commercial-advertising-outdated
-In the Guardian article, the article strongly impose their views and opinions on the loss of 30 seconds TV adverts which are slowly dying out in the 21^st century. This is due to various factors as; social media has been increasingly used to an extent where adverts are seen as a nuisance when people try to watch their favourite TV channels. Numerous companies are trying to showcase their website, which means that many people can as an alternative download their own TV shows without experiencing any adverts in-between. 
Paragraph 1- Explaining the irrelevance of 30 seconds advertisement in the modern society
Paragraph 2- Saying how in the past it was pretty simple to advertise a product but, as the development of technology started to increasingly grow people now found other sorts of entertainment to look at and now neglect the idea of looking at 30 seconds advert.
Paragraph 3- Explaining the busy, hectic lives which make people want to skip ads. This is because, they want to watch their TV programs and not listen to advertisement in their spare time. 
Paragraph 4- Explaining how social media and other platforms have helped people to skip ads at home e.g. fast forward through ads, download or record shows in order to skip commercials. 
Paragraph 5- Figuring out a solution to advertising so, everyone can go back to looking at 30 seconds advertisement without any hassle. 
Paragraph 6- Maybe try a different approach of advertising techniques such as branded content or native advertising. This is because; Buzzfeed has been proven effective online as it has a higher chance of appearing on TV.
Paragraph 7- TV adverts still hold a strong importance in the industry therefore, it won’t disappear overnight. TV adverts will remain the same if people continue to watch their TV programs.

What are the main challenges faced by the advertising industry?
-The main challenges that are faced in the advertising industry are competition and rivalry between different companies. This is because, other companies want to be more prevalent and promote a successful advertisement which grabs the viewers’ attention. In order for a company to be successful, marketers might use different advertising strategies in order to stand up to the audience and deliver an effective advertisement. An example of this could be targeted advertising as; it only focuses on the most attentive audience who share the same traits. 

What is native advertising, branded content and targeted advertising?
-Native advertising is when the advert is made to look like the content.
-Branded content is a form of advertising where the content is within the brand. 
-Targeted advertising is a method of advertising where online advertisers can use complex methods to target the most interested audiences with certain traits, based on the product or person the advertiser is promoting.

How effective are the native adverts we watched?
-The native adverts we watched in class are not very effective as, I felt the way they incorporated the brand into the music video seemed a little bit too vague and felt out of context as, many people might be wondering why is a phone is featured in a music video. For example, in Avril Lavignes music video one minute you see her saying ‘oh my new Sony phone is ringing’ and then she by accidently placed it in a glass of water. But when she takes the phone out again, it completely disappeared and was never seen in her music video again. The way the phone was utilised was not effective as, the music video and the phone had no correlation in the first place. This made the phone appearance look a little bit irrelevant. If the producers of the music video decided to execute the video in a different way, the phone appearance might have looked a lot more natural and flow with the music video.