Sadia's blog

Demographics and psychographics Demographics- age, gender, ethnicity, household income (social grading) Social grading- ABC1s, C2DE -The product we want to sell is mainly aimed for young teenage girls from the age range of 13-20 years old.  -We would like to target our product around the C2DE group as; the product is affordable across these groups. The product is not pricey and it is kept towards a reasonable price range.  -The product we want to sell is a fruit smoothie which includes a variety of fruit combinations. The fruit smoothie would be healthy and benefit many teenage girls’ lifestyle at the same time.  -The reason why the product is mainly featured around young teenage girls is, to provide an extra boost of energy when they feel tired. This is because as a teenage girl body starts to develop and go through many changes; energy is required and can be an important aspect within their lifestyle. Psychographics -Based on attitudes -Cross cultural consumer charact...

Demographics and psychographics Demographics- age, gender, ethnicity, household income (social grading) Social grading- ABC1s, C2DE -The product we want to sell is mainly aimed for young teenage girls from the age range of 13-20 years old.  -We would like to target our product around the C2DE group as; the product is affordable across these groups. The product is not pricey and it is kept towards a reasonable price range.  -The product we want to sell is a fruit smoothie which includes a variety of fruit combinations. The fruit smoothie would be healthy and benefit many teenage girls’ lifestyle at the same time.  -The reason why the product is mainly featured around young teenage girls is, to provide an extra boost of energy when they feel tired. This is because as a teenage girl body starts to develop and go through many changes; energy is required and can be an important aspect within their lifestyle. Psychographics -Based on attitudes -Cro...

Evaluation of cross platform advertising Viral advertising Strength- -The strength of viral advertising is the strong connection which is made with numerous viewers. This is important because, socializing and networking with relatives and friends are simply accessible over the net.  -Another strength of viral advertising is, the cost is considerably low as it will cut down your promotional costs. This happens when you get enough visibility and recognition around the internet, so you don't need to spend any extra money for promoting your site. Viral advertising is a brilliant way of reducing advertising expenses as; enough advertising is done without spending much money.  -For viral advertising the time and resources are easily available to many viewers. This is because, when one person contact their friends and relatives. They contacted more and more people which create a chain. This generates income from the advertisement.  -Another strength of viral advertising is, y...

Evaluation of cross platform advertising Viral advertising Strength- -The strength of viral advertising is the strong connection which is made with numerous viewers. This is important because, socializing and networking with relatives and friends are simply accessible over the net.  -Another strength of viral advertising is, the cost is considerably low as it will cut down your promotional costs. This happens when you get enough visibility and recognition around the internet, so you don't need to spend any extra money for promoting your site. Viral advertising is a brilliant way of reducing advertising expenses as; enough advertising is done without spending much money.  -For viral advertising the time and resources are easily available to many viewers. This is because, when one person contact their friends and relatives. They contacted more and more people which create a chain. This generates income from the advertisement.  -Another strength of vira...