Sadia's blog

Case study- Black Panther  T he production company of the Black Panther is Marvel studios which are formerly known as Marvel Films. Marvel Films forms part of the most popular production companies in the US which has gained a lot of audience recognition throughout the past years. Marvel studios are also a subsidiary of Walt Disney studios (a subsidiary is a small company which is controlled by a bigger, dominant company). The second production company which facilitated in the making of Black Panther is Motion pictures. The fact that the productions of the film consist of these companies, can be because of the past history and dedication the company have within the production of the film which involves Marvel characters for example, Spider-Man, Batman, Hulk, and Iron man etc. The production company also decided to produce a film which involves a well-known, renowned Marvel character called ‘Black Panther’. ‘Black Panther’ was added to the Marvel comic’s film slate in July 1997 and w...

Case study- Black Panther  T he production company of the Black Panther is Marvel studios which are formerly known as Marvel Films. Marvel Films forms part of the most popular production companies in the US which has gained a lot of audience recognition throughout the past years. Marvel studios are also a subsidiary of Walt Disney studios (a subsidiary is a small company which is controlled by a bigger, dominant company). The second production company which facilitated in the making of Black Panther is Motion pictures. The fact that the productions of the film consist of these companies, can be because of the past history and dedication the company have within the production of the film which involves Marvel characters for example, Spider-Man, Batman, Hulk, and Iron man etc. The production company also decided to produce a film which involves a well-known, renowned Marvel character called ‘Black Panther’. ‘Black Panther’ was added to the Marvel comic’s film slate in July 199...

The film industry- Hollywood Hollywood- The word is a mentonym (a word, name, or expression which is used as a substitute for something else with which is closely associated). -Hollywood located in Southern California, where the first major film studio was set up 100 years ago. -Despite having many offices, the filmmaking is a now a global enterprise, but Hollywood is still a synonymous with American filmmaking. How did Hollywood become powerful? -Film was invented in France, but the Hollywood studios started to become all powerful by the 1920s -The studios built up their power by following what is called 'Fordist' economic model and establishing a system of vertical integration . Fordist economic model- Named after Henry Ford -Efficient way of producing goods e.g. cars -Standardising the product -Assembly line production Vertical integration-  Refers to companies controlling all the means of production, distribution, and consumption. -This means that a company handles all st...

The film industry- Hollywood Hollywood- The word is a mentonym (a word, name, or expression which is used as a substitute for something else with which is closely associated). -Hollywood located in Southern California, where the first major film studio was set up 100 years ago. -Despite having many offices, the filmmaking is a now a global enterprise, but Hollywood is still a synonymous with American filmmaking. How did Hollywood become powerful? -Film was invented in France, but the Hollywood studios started to become all powerful by the 1920s -The studios built up their power by following what is called 'Fordist' economic model and establishing a system of vertical integration . Fordist economic model- Named after Henry Ford -Efficient way of producing goods e.g. cars -Standardising the product -Assembly line production Vertical integration-  Refers to companies controlling all the means of production, distribution, and consumption. -This means that a compan...

Effects and cultivation theory (Audience effects theories)- History- -Media has been criticised since the rise of mass media, and particularly of television, from around the 1950s. -When media studies first started as a 'serious' discipline in the 1960s, the focus was mainly the effects that the media had on the audience. -This approach was saw the audience as a passive mass = being brainwashed by the messages that flooded them from TV, newspapers, films, and radio etc. Effects theory and hypodermic needle- -In effect theory, the media are powerful, negative forces who control the masses. -The media is seen as a hypodermic needle, injecting our helpless minds with messages which we take on board fully. -This theory was carried out by Bandura in 1961. Bandura's study- -Bandura's study used a toy called a 'Bobo doll' , which measured behaviours of children who watched a model beating up the doll. -The model was either punished, and Bandura noted that children woul...

Effects and cultivation theory (Audience effects theories)- History- -Media has been criticised since the rise of mass media, and particularly of television, from around the 1950s. -When media studies first started as a 'serious' discipline in the 1960s, the focus was mainly the effects that the media had on the audience. -This approach was saw the audience as a passive mass = being brainwashed by the messages that flooded them from TV, newspapers, films, and radio etc. Effects theory and hypodermic needle- -In effect theory, the media are powerful, negative forces who control the masses. -The media is seen as a hypodermic needle, injecting our helpless minds with messages which we take on board fully. -This theory was carried out by Bandura in 1961. Bandura's study- -Bandura's study used a toy called a 'Bobo doll' , which measured behaviours of children who watched a model beating up the doll. -The model was either punished, and Bandura no...