Sadia's blog

Old spice analysis- Old Spice is recognised as an American brand, which initiated in the 1930s. The brand can be seen selling and promoting men specialised grooming products like soaps, deodorants, and shampoos etc. In this specific advertisement, Old Spice brand ambassador ‘Isaiah Mustafa’ can be seen featured embedded in a fantasy, fictitious environment. The idea of implementing these ‘unconventional’ aspects can be seen portraying mixed meanings and ideologies. The first type of ideology which is apparent through this advertisement is Butler’s ideology of gender performativity. In this ideology, Butler believes that gender roles are socially constructed through the way we perform and not the gender we were born in. Gender construction can be hugely defined in society, as if a girl acts in a certain manner, society becomes naturalised in defining a women to be feminine. This can be evident through the Old Spice advert, as Isaiah Mustafa is defined as playing a role of a hyper-mascul

Old spice analysis- Old Spice is recognised as an American brand, which initiated in the 1930s. The brand can be seen selling and promoting men specialised grooming products like soaps, deodorants, and shampoos etc. In this specific advertisement, Old Spice brand ambassador ‘Isaiah Mustafa’ can be seen featured embedded in a fantasy, fictitious environment. The idea of implementing these ‘unconventional’ aspects can be seen portraying mixed meanings and ideologies. The first type of ideology which is apparent through this advertisement is Butler’s ideology of gender performativity. In this ideology, Butler believes that gender roles are socially constructed through the way we perform and not the gender we were born in. Gender construction can be hugely defined in society, as if a girl acts in a certain manner, society becomes naturalised in defining a women to be feminine. This can be evident through the Old Spice advert, as Isaiah Mustafa is defined as playing a role of a hyper-m