Sadia's blog

Old spice analysis- Old Spice is recognised as an American brand, which initiated in the 1930s. The brand can be seen selling and promoting men specialised grooming products like soaps, deodorants, and shampoos etc. In this specific advertisement, Old Spice brand ambassador ‘Isaiah Mustafa’ can be seen featured embedded in a fantasy, fictitious environment. The idea of implementing these ‘unconventional’ aspects can be seen portraying mixed meanings and ideologies. The first type of ideology which is apparent through this advertisement is Butler’s ideology of gender performativity. In this ideology, Butler believes that gender roles are socially constructed through the way we perform and not the gender we were born in. Gender construction can be hugely defined in society, as if a girl acts in a certain manner, society becomes naturalised in defining a women to be feminine. This can be evident through the Old Spice advert, as Isaiah Mustafa is defined as playing a role of a hyper-mascul

Old spice analysis- Old Spice is recognised as an American brand, which initiated in the 1930s. The brand can be seen selling and promoting men specialised grooming products like soaps, deodorants, and shampoos etc. In this specific advertisement, Old Spice brand ambassador ‘Isaiah Mustafa’ can be seen featured embedded in a fantasy, fictitious environment. The idea of implementing these ‘unconventional’ aspects can be seen portraying mixed meanings and ideologies. The first type of ideology which is apparent through this advertisement is Butler’s ideology of gender performativity. In this ideology, Butler believes that gender roles are socially constructed through the way we perform and not the gender we were born in. Gender construction can be hugely defined in society, as if a girl acts in a certain manner, society becomes naturalised in defining a women to be feminine. This can be evident through the Old Spice advert, as Isaiah Mustafa is defined as playing a role of a hyper-m

Analyse why The Big Issue magazine has used an intertextual approach on its front cover. Within my essay, I’m going to explore the use of intertextuality in The Big Issue front cover, and evaluate how useful and advantageous the meaning of this intertextual reference is. The cover I am going to analyse is The Big Issue ‘Education Special’, which predominantly embeds intertextuality through the use of images and texts as, a way to generate distinctive meanings surrounding the British Education System. The 3 main intertextual references I am going to talk about in depth are Grange Hill, Harry Potter, and the iconic hammer aesthetics by a British band named Pink Floyd. At the first glance, the audience can be seen visually driven by the aesthetics of the cover, which mimic the exterior of Grange Hill. Grange Hill is a show, which deal with typical school-related issues like bullying, learning difficulties, teacher-pupil relationships and conflicts etc. The fact that the context of the sho

Analyse why The Big Issue magazine has used an intertextual approach on its front cover. Within my essay, I’m going to explore the use of intertextuality in The Big Issue front cover, and evaluate how useful and advantageous the meaning of this intertextual reference is. The cover I am going to analyse is The Big Issue ‘Education Special’, which predominantly embeds intertextuality through the use of images and texts as, a way to generate distinctive meanings surrounding the British Education System. The 3 main intertextual references I am going to talk about in depth are Grange Hill, Harry Potter, and the iconic hammer aesthetics by a British band named Pink Floyd. At the first glance, the audience can be seen visually driven by the aesthetics of the cover, which mimic the exterior of Grange Hill. Grange Hill is a show, which deal with typical school-related issues like bullying, learning difficulties, teacher-pupil relationships and conflicts etc. The fact that the context

How does the Big Issue cover you have studied use media language to construct an alternative representation of an event / group / issue? The Big Issue cover can be seen utilising several aspects of media language, to produce an alternative representation of poverty/homelessness in its January 2018 issue.  This can be perceived through the predominant depiction of homeless vendors on its front cover. The homeless vendors can be seen adopting a close up, eye level shot, which is composed in an unconventional, crowded layout.  The fact that the images are assembled in this fashion, can show how ‘The Big Issue’ is addressing a ‘mass problem’ through a visual lens, prior to keeping it simplistic, which is common in a mainstream magazine style. The mise en scene of this cover, compromised of vendors wearing their signature, red uniform in their individualistic state e.g. headscarf, caps, and hats etc. The notion of diversity/unity can be seen enforced here as, a hybridity of ethnicities are

How does the Big Issue cover you have studied use media language to construct an alternative representation of an event / group / issue? The Big Issue cover can be seen utilising several aspects of media language, to produce an alternative representation of poverty/homelessness in its January 2018 issue.  This can be perceived through the predominant depiction of homeless vendors on its front cover. The homeless vendors can be seen adopting a close up, eye level shot, which is composed in an unconventional, crowded layout.  The fact that the images are assembled in this fashion, can show how ‘The Big Issue’ is addressing a ‘mass problem’ through a visual lens, prior to keeping it simplistic, which is common in a mainstream magazine style. The mise en scene of this cover, compromised of vendors wearing their signature, red uniform in their individualistic state e.g. headscarf, caps, and hats etc. The notion of diversity/unity can be seen enforced here as, a hybridity of ethnicities ar